What you'll learn

Outline

  • Custom Domain with Professional Email address
  • Custom Business Logo
  • Choosing a color scheme
    • Less is more
  • Branding & Marketing
  • Content & Site Architecture
  • Website Design
  • Wireframes
  • Making a website that works on mobile and tablet devices
  • Understanding which social media tools are right for your business
  • Product Photography
  • Selling with Facebook & Pinterest

 


Building your website is a lot like building a house

Day 2

  1. Site Architecture

  2. Wireframing

  3. Which framework/content management system is right for your business? We will discuss the options available: WordPress, Wix, SquareSpace, Shopify etc.

    1. Shopify

    2. Choosing a theme that’s right for your business

    3. Choose top 3 themes (why are these themes the best)

  4. Product Photography

  5. Instagram

  6. Google Analytics

  7. Selling through Facebook & Pinterest Stores

  8. Launching your brand new website!

Day 1

  1. Introduction

  2. Domain Purchase and Hosting

    1. Choosing a business name

    2. Choosing a domain & social media handles

  3. Setting up Custom Email

    1. Google Apps for Business

  4. Homework

  5. Site Content Architecture (blueprints/homework)

    1. About

    2. Contact

    3. Blog - do you need one of these? are you going to commit to writing for one?

    4. Offerings

    5. Imagery

    6. Sponsored Section (Logo Soup - sponsored athlete featured brands)

  6. Wireframing

  7. Choosing a theme

  8. Color Schemes

  9. Logos (Brandmarks)

    1. LogoJoy

    2. MooCards