Zero to Launch
The E-commerce - ZERO TO LAUNCH workshop is designed for small business owners and adventure entrepreneurs looking to create a Shopify e-commerce store to sell products online.
It’s really tough to build and grow a business. It’s even tougher when you need to pay a developer to build and manage your online web presence. Coming out of this workshop you will have the tools you need to build an online store. Upon completion, you will leave this workshop with a brand new website that works on mobile and tablet devices, logo and matching domain with a professional email address that does not end with @gmail.com, @telus.net or @hotmail.com. We will also be diving into product phone photography and selling your products through Facebook and Pinterest stores.
Location Revelstoke, BC
Date May 3 - 5-8pm & May 4 - 8am-6pm
workshop capacity 15 People
Includes lunch and coffee. All proceeds will be donated to the Revelstoke Entrepreneurial Grant.
WHAT YOU'LL NEED
- Laptop charger
- A few of the products you sell for photography
Small Business Strategy and Marketing Workshop, SEO, Analytics & Social Content Strategy
Calling all small business owners, side-hustlers, solo-preneurs and makers! Looking for some help making a marketing plan to promote your product or service to the world?
Every business needs an amazing product or service. But, without a sales and marketing strategy working to get the attention of your customers, it's hard to deliver your product or service profitably.
This workshop will help small businesses develop a marketing strategy that they can implement sustainably to grow their business, and help established business owners to audit their strategy and incorporate refreshed techniques to reach the next level of success in their business.
Get Started with the Business Basics
- Getting super specific on who your client is (and isn't)
- Mapping out your sales funnel to build your marketing strategy from
- Implementing simple systems and tools to manage your marketing
Implement Advanced Marketing Techniques
- Email marketing and list building
- Video based content marketing
- Google Adwords
- Facebook Ads
- Other digital paid ads, including influencers
Layer on Foundational Marketing Strategies
- Google Analytics
- SEO, keywords and search
- Develop your social media strategy and best practices
- Website content and landing pages